Creative Motion: "Tips for Better Ideas"

One of my favorite hobbies is making creative videos. I mainly make videos like this one from Rethink Scholarship at Langara 2010. This video was a Call for entries, which was both inspiring and entertaining.

The video all about the mechanics of design, it called on its audience to think outside the box for creativity and inspiration, to do something extraordinary rather than ordinary.

For me, videos like this all have a message to convey and I believe that the ability to grab your attention and inspire someone to do something greater then what they did yesterday is admirable. I might be giving a lot of credit to this video, but I think a video like this is only successful if it makes you focus on the work you love the most, if it reminds you why you are doing what you are doing, and why doing it makes you fall in love with your work every day. It reminds me of the very basic principle I have learned in design so far: DO WHAT YOU LOVE.

I believe that this video was cleverly designed. It was in a sense the most basic and most simplistic it can be. A video in a slightly fast-forwarded speed, however the content is what spoke to me – the creators of the video had made a book from a hardbound sketchbook. Then they made it into something that was interactive! Each page that they flipped to was something new and innovative, it called on artists to use their creativity to design something worthwhile, to be inspired and to stand out.

This video basically gave advice on how every artist and designer should work out THEIR design/creative process. It asked everyone to have their own ideas, to trust your guts i.e. have confidence, to think of a thousand ideas not just one, to speak out, to think of everything i.e. to think up every problem with your idea and find a solution, to never repeat, to get feedback, to leave an impression on your audience, and most importantly to keep on going. The video was ultimately encouraging and the music was pretty good as well but… this is just something you HAVE to watch.

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